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Perception and realization of condition training in youth category in handball
Hlavatý, Lukáš ; Petružela, Jan (advisor) ; Vorálek, Rostislav (referee)
Title: Perception and realization of condition training in youth category in handball Objectives: The aim of bachelor thesis is to find out how is a conditional training implemented in young category under 14 years old Methods: For collecting data was used anonymous questionnaire which was extended by Czech Handball Federation across many trainers from category under 14 years old Results: Conditional training has more space in clubs with higher status than in clubs with smaller status by Czech handbal federation. Conditional training is created by head coaches and conditional training is used in form of mini-blocks in handbal training. Key words: handball, strenght training, conditional training, Czech handball federation, long-term development of athlete
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Concept of marketing communication of the Czech Handball Association
Jačková, Eliška ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Concept of marketing communication of the Czech handball federation Objectives: The aim of this thesis is create a project presenting proposals for the improvement of the marketing communication of the Czech handball federation. These proposals will be based on analyzing and evaluating the current state of the marketing communication of the Czech Handball federation. Methods: The necessary data for this thesis was collected by qualitative methods. These methods include an analysis of relevant documents, a semi-structured interview with communications specialist of the Czech handball federation and structured interviews with active players and fans. The theoretical part was completed by a study of academic literature. Results: The result of the thesis is the proposal of the new marketing communication, which is based on the found strengths and weaknesses of the current one. The proposal is based on the real possibilities of the Czech handball federation. The proposal is mainly composed of financially low-cost tools - online marketing, PR, and sales promotion. Keywords: handball, Czech handball federation, marketing communication, semi-structured interview, interview using the instruction
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